Tomorrow not only marks the return of TV favourite 'Strictly Come Dancing', but also tolls the bells of a battle for ratings between BBC1 and ITV1.
The BBC has decided to host the popular ballroom dancing competition at the exact same time as rival reality competition 'X Factor'.
In retort ITV is to launch a new satellite show following up from the Saturday night showing, handily clashing with Strictly's Behind the Scenes footage.
Whilst these moves have already earnt the two shows many newspaper column inches, and will innevitably attract regular media scrutiny as the weeks progress, are the shows looking for the wrong attention?
Strictly Come Dancing and X Factor are designed to attract the same audience.
Whilst the thought of two major TV channels fighting for your attention may in some way be endearing, in reality the 'prize' is missing out on one of your favourite shows.
Whoever wins the ratings war, the real losers are the viewers.
Saturday night should be about relaxing in front of your favourite TV shows, not about stressing over setting the Sky+, or finding a blank video to record onto.
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