Whilst the media today is reviling Victoria Beckham's decision to stay at the Ritz on the day of the visit by the Diana inquest jury, it is an earlier impromptu photo shoot which has my blood boiling.
At the weekend Victoria was photographed arriving in LAX.
Shielded as ever by bug-like sunglasses, and towering on steep stiletto heels, 'Posh Spice' was poised and ready for photos from any angle.
However rather than modelling the latest Chloe bag, or Louis Vuitton luggage, Victoria's accessory of choice was her son.
Painfully immaculate, and disturbingly fashionable, 'Cruz' came with detachable golfing jumper, miniature hand luggage bag, and front page smile.
This wasn't a photo of a mother and child.
This was a photo of a brand, a product.
Whilst behind closed doors Victoria Beckham may well be the model mother, in front of the cameras she is merely a model.
Any parent walking with their child through a busy airport would be carrying them on their hip, or at least carrying the luggage themselves.
Had you simply seen half of the photo, it would have been perfectly plasible to assume Victoria was there on her own.
There was no ounce of maternal affection, no slip of the sleek, well practiced media facade.
But then the key relationship in the photograph is not that of Victoria and Cruz, it is the one between Victoria and the paparazzi.
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